The Reality of Digital Marketing in Kerala. Booming Career, Broken System
Digital marketing is one of the hottest careers right now. Every brand, business, and even your neighbourhood chai shop wants to go online and grab attention. No doubt the demand is massive, and the opportunities are endless.
But here’s the ugly truth nobody likes to talk about: the industry is getting ruined by scams, Incomplete institutes, and so-called “experts.”
The Rise of Scam Institutes and Agencies
In Kerala, almost every corner has an “academy” or an “agency” claiming to turn you into a digital marketing Genius in 3 months. That sounds appealing, right? The problem? Most of these places don’t have trainers with proper knowledge or real industry experience. Some of them are literally managed by people who’ve never handled an actual client campaign in their life.
And what happens next? Students finish their course with big hopes… only to find out they can’t land a job because their skills aren’t strong enough.
From Student to “Trainer” Overnight
Here’s where the cycle gets worse: instead of gaining real-world experience, many of these freshers start their own institutes or agencies. Without the right knowledge, they’re just repeating the same mistakes and misleading the next batch of students. It’s like a broken record — and it’s killing the credibility of the digital marketing industry in Kerala.
The saddest part? Genuine students who wanted a career in this field are the ones who suffer. They spend time, money, and energy, only to get stuck in a loop of false promises. No proper skills. No jobs. Just frustration.
Digital marketing is not a quick-money scheme. It’s a skill that needs practice, patience, and real-world exposure. Instead of falling for shortcuts, students should:
- Learn from trusted institutes or mentors with proven track records.
- Focus on practical experience internships, freelancing, and handling small business campaigns.
- Avoid the trap of becoming a “trainer” or starting an “agency” without building real expertise.
